Privacy & Cookies

Privacy and data policy

The Agriculture and Horticulture Development Board (AHDB), operating through its AHDB Cereals & Oilseeds Whole Grain Goodness website, takes the privacy of users seriously. This website does not automatically capture or store personal information, except for logging the user’s IP address and session information such as the duration of the visit and type of browser used. This is recognised by the web server and is only used for system administration and to provide anonymous statistics that AHDB uses to evaluate and improve the site.

You may be asked for personal information if you want to take advantage of specific services that AHDB offers. By submitting your personal information in electronic form, or by using you give your consent that all personal information that you submit may be processed and stored by us in the manner and for the purposes described below:

  • To contact you occasionally to inform you of new services AHDB or any of the sector teams of AHDB will be providing, or events or information we think will be of interest to you.
  • To send you regular updates on issues we think will be of interest to you.
  • For marketing purposes and market research of AHDB.
  • To internally administer this website and help us improve our services.
  • For processing orders for publications and event bookings.
  • For providing users with information about AHDB products and services.

Information will also be used in an aggregate form (so that no individual user is identified):

  • To build up marketing profiles.
  • To aid strategic development.
  • To audit usage of the site.

AHDB shall process and store all personal information you submit to us in accordance with applicable law and in particular shall ensure it has appropriate security measures in place to guard against the loss, misuse or alteration of the information you provide and shall keep your personal data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal requirements.

You may request the deletion or alteration of any personal data held about you by contacting us at We will make such deletions or alterations subject to any applicable legal obligations imposed upon us.

This privacy policy covers; it does not cover other websites in the AHDB Group or third party websites to which there are links from this site.

This privacy policy shall be governed by the laws of England and Wales.

Use of cookies

 Cookies are small text files that are placed on your computer by some websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. does not set any cookies to collect personally identifiable information about you. If this should change in the future, we will inform visitors and provide guidance on how to control and delete these cookies.

This site does use a third party analytics company (Google Analytics) to provide anonymous visitor statistics to enable us to improve the performance of our website. This analytics function sets its own cookie to perform this service. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This information cannot be used to identify who you are and we do not allow Google to use or share our analytics data.

Cookies can be restricted or blocked through your browser settings. Information on how to do this may be found in your browser’s Help section. In addition, the website contains detailed information on how to manage cookie settings for a wide variety of browsers. It also provides details on how to delete cookies from your computer as well as more general information about cookies. For mobile phone browsers and tablets, you may need to refer to your handset manual.

You should bear in mind that restricting cookies may impact on the functionality of the websites you visit.